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AfrAsia Bank Limited and its Group Entities
Annual Report 2015
page 26
STRATEGIC INTENT - OUR PEOPLE AND THE AFRASIA BRAND
CORPORATE PROFILE AND STRATEGY (CONTINUED)
INVESTING IN OUR PEOPLE
‘BANK DIFFERENT’ AS COMMERCIAL FOCUS
RISKS
ACHIEVEMENTS
Opening of flagship branch in Ebene
Launch of the first VISA Platinum Prepaid card
Title sponsor of first worldwide tri-sanctioned
tournament, AfrAsia Bank Mauritius Open
Participation in roadshows, conferences,
panel discussions to take the brand
internationally
Introduction of foQus, a quality excellence
project, aimed at enhancing customer
experience
STRATEGY
To uphold the ‘Bank Different’ approach while
continuing to innovate and develop new banking
solutions that create value for customers
To reinforce the Bank’s communication approach
with further specialised attention, streamlined
processes and integrated channels with customers
OPPORTUNITIES
Using technology and new trends to improve
the customer experience journey
Ensuring the Bank’s major events such as
AfrAsia Bank Mauritius Open & AfrAsia Bank
Cape Wine Auction remain valuable sponsorship
assets to promote the brand internationally
while reaching potential customers
Reputational risk
Product risk
STRATEGY
OPPORTUNITIES
ACHIEVEMENTS
RISKS
Recruited 39 full-time employees during
this year
Approximately MUR 3m invested in
Learning and Growth
Continue to provide job opportunities
via the Youth Empowerment Programme
scheme; providing real work experience
and training
To recruit and develop employees to
achieve individual goals that align to
our corporate objectives
Career paths and succession planning
Improve our induction programme
Grow more in-house talent
Build upon the foQus programme to
reinforce organisational culture and values
Due to new banks on the market, there
is an increasing risk of attrition
Skills gaps continue to be a challenge
in Mauritius
High compensation packages are
needed to attract unique skills and
talented employees