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AfrAsia Bank Limited and its Group Entities
Annual Report 2015
page 28
HOW WE CREATE
SUSTAINABLE VALUE
OUR RESOURCES
HOW WE USE OUR
RESOURCES
We adapt ourselves to our clients’
activities, origins of their assets, culture
and hopes to offer a flexible and
personalised approach tailored to their
aspirations.
The Bank’s main areas of expertise are:
Private Banking & Wealth Management
We serve high net worth individuals
and our holistic approach consists of
a global offering that includes banking
and wealth management services,
investment solutions through our
asset management arm, AfrAsia
Capital Management.
Corporate & Investment Banking
We provide innovative, flexible
and attractive facilities to finance
customers’ working capital and trade
finance requirements.
International Banking
We source remarkable investment
and trading opportunities from around
the world, including transactional
banking, financing with competitive
rates and charges.
Treasury
We provide sophisticated Forex and
Money Market products, customised
and structured solutions, in order to
meet clients’ specific hedging and
investment requirements.
CORPORATE PROFILE AND STRATEGY (CONTINUED)
INTEGRATED CHANNELS
Our various channels used support
our operations and adapt to our
stakeholders’ evolving needs.
EXPERTISE
The skills, know-how and
expertise of our employees.
BRAND EQUITY
Our brand is an important
intangible asset, differentiating
the AfrAsia Group in the market.
FINANCIAL STRENGTH
Funds available to the Group
obtained from diverse sources.
BANKING NETWORK
The licences and strategic
partnerships allow us to build a
strong banking platform.