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AfrAsia Bank Limited and its Group Entities
Annual Report 2015
page 21
Investing in our
People
‘Bank Different’ as
Commercial Focus
‘Bank Different’ as Commercial Focus
Taking the AfrAsia brand internationally
From enhancing customer experience to launching innovative
banking solutions, AfrAsia Bank Limited has always been
recognised for revolutionising the financial sector, thus
creating value for its customers while responding to their
specific needs and financial aspirations. The Bank aims
at continuously shaping its commercial tactics to improve
operational processes, putting a greater focus on its core
business segments and integrating multi-channel strategies
to create lasting relationships and reinforce customer loyalty
while simultaneously consolidating the Bank’s positioning
locally, regionally and internationally.
Investing in our People
Building a Culture of Excellence
The Bank’s unique culture is fundamental to who we are
as an organisation and a key aspect of its brand promise,
‘Bank Different’. With a passionate team serving clients in
more than 121 countries, the Bank continues to build a talent
pipeline to ensure that its workforce is representative of its
niche markets and clients’ aspirations.