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AfrAsia Bank Limited and its Group Entities

Annual Report 2015

page 140

GLOBAL BUSINESS BANKING

The Global Business Desk provides non-resident clients with individual and corporate banking solutions that are adapted to their needs and

requirements. The profiles of the clients of the Desk range from HNWIs to listed corporates, MNCs and PE and hedge funds.

HIGHLIGHTS

The business opportunities have been achieved through

a sustained momentum with regards to promotional and

market development endeavours.

Indeed, the Global Business Desk has been active in

establishing and cementing the AfrAsia brand franchise

during the year. 

The Desk made further progress in promoting AfrAsia’s

brand awareness on the regional and international

marketplace, especially by increasing field presence,

actively running business prospecting missions and road

shows in targeted markets as well as participating in and

sponsoring conferences.

134

226,691

IMCs based

outside of Mauritius

working with us

of bank payments

proccessed over the year

As at 30 June 2015, the Global Business Team was staffed with

26 experienced members, comprising a Head of Department, a

Deputy Head of Department, a Regional Head Corporate Banking,

Relationship Managers, Customer Services Officers and Sales

Administrative Managers. All team members have a strong focus on

the delivery of quality services to customers as well as risk-based

approach to customer due diligence.

The business opportunities have been achieved through a sustained

momentum with regard to promotional and market development

endeavours. Indeed, the Global Business Desk has been active

in establishing and cementing the AfrAsia brand franchise during

the year. The Desk made further progress in promoting brand

awareness on the regional and international marketplace, especially

by increasing field presence, actively running business prospecting

missions and road shows in targeted markets as well as participating

in and sponsoring conferences.  For instance, AfrAsia Bank Limited

was amongst the key sponsors at the China-Africa Forum held in

Beijing on 16 June 2015. This high-level conference was designed

to provide Chinese enterprises, who intend to expand into the

African market, with the latest information about the investment

environment, economic prospects and trade opportunities and

discuss how they could get international financing supports and

manage risks in Africa. The Forum was attended by some 75

Chinese state-owned enterprises.

MANAGEMENT DISCUSSION AND ANALYSIS (CONTINUED)