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AfrAsia Bank Limited and its Group Entities
Annual Report 2015
page 139
AfrAsia XtraMiles, a pioneering
rewards programme
The Bank’s performance in the year under review can be
attributed to its strategy to grow and retain core transactional
accounts by offering a compelling value proposition to its
customers; innovative products and channels at an acceptable
cost, but also supported by its rewards programme, XtraMiles.
During the last financial year, nearly a third of our cardholder
database had experienced XtraMiles online platform, while we
have been giving back to our clients rewards worth MUR 2.6m
in the form of free flights (61%), hotel accommodations (16%),
car rentals (7%) and other rewards (16%).
After a successful communication campaign, spending
on Titanium and World cards has been boosted by 49%
(to reach MUR 1.4bn) over the financial year, while credit card
acquisition increased by 18%.
Following several years of strong customer growth, the Bank
is now focusing on cross-selling to this expanded customer
base, with the objective of increasing the average products
per customer. Through XtraMiles, clients are rewarded not
only for credit card spending but also on fixed deposits and
investments made with AfrAsia Bank Limited.
Free air flights
61%
Other rewards
16%
Free car rentals
7%
Hotel and
accomodation
44%
Jeff. P
Private Banking Client
“
”
This is an amazing programme – I have travelled for free to Dubai, London, Milan, and
Istanbul with AfrAsia XtraMiles by simply doing what I usually do. Using cash for my
everyday expenses offers nothing in return while this card does. I couldn’t expect better!
PRIVATE BANKING