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AfrAsia Bank Limited and its Group Entities
Annual Report 2015
page 16
CORPORATE PROFILE AND STRATEGY (CONTINUED)
AfrAsia Bank Limited aims at upholding its position as a first-mover in the industry
with its philosophy of being an entrepreneurial bank with a ‘Bank Different’
approach.
AfrAsia Bank Limited makes strategic decisions with a view to achieving a
sustainable rate of return on equity above the Bank’s cost of equity capital.
In line with creating value, the Bank develops a strategy which builds on its
sustainable competitive advantage while recognising and managing the risk
inherent in the strategy and identifying future engines of growth, including trends
in the markets it serves.
INVESTORS/
SHAREHOLDERS
AfrAsia Bank Limited has revolutionised the local and regional banking industry
as a first-mover to provide tailor-made banking products and services to all its
clients.
The Bank’s extensive expertise enables it to span through its core markets of
Africa, Asia and Europe, providing clients best-of-breed banking solutions and
expert advice.
Our customer-centric approach allows the Bank to listen to its clients whilst
building privileged relationships.
Through its flexibility and disruptive innovation philosophy, the Bank adapts to its
clients’ activities and their culture to help them achieve their financial aspirations.
CUSTOMERS
AfrAsia Bank Limited fosters an entrepreneurial spirit, whereby employees are
encouraged to share ideas, take ownership of their actions and look for new
responsibilities.
The Bank believes in diversity, the notion whereby an employee can contribute
to something bigger, allowing them to be part of something really meaningful.
Diversity remains critical to innovation.
Our employees optimise every opportunity; they are known as problem solvers
ready for new challenges.
EMPLOYEES
THE PHILOSOPHY OF ‘BANK DIFFERENT’