7 / 316
AfrAsia Bank Limited and its Group Entities
Annual Report 2015
page 05
INSIGHT
The Bank continues to gain experience and insight in its core markets which have contributed to increased
revenue as well as prompted timely bold decisions:
The unique business model and significant business growth have attracted international shareholder NBC
(National Bank of Canada), now the second largest shareholder
Our African specialists continue to explore opportunities in the ‘Hopeful Continent’, connecting people,
places, products and possibilities
Following macro-economic constraints in Zimbabwe, the Bank ceased its operations in the country in
February 2015 from which time it had been working diligently to shore up liquidity and capital to provide
tangible and sustainable solutions
INNOVATE
The Bank has continued to build upon its ‘disruptive innovation’ philosophy to achieve several milestones
in this financial year:
AfrAsia Bank Mauritius Open, first worldwide tri-sanctioned tournament between the European, Sunshine
& Asian Tours
Deep-diving into the digital era at the Ebène branch (Mauritius)
Launching the VISA prepaid card in Mauritius, a first in Central and Eastern Europe, Middle East and
Africa (CEMEA)
INSPIRE
The Bank continues to tell a successful brand story, resulting in customer storytelling, loyalty and strategic
alliances:
First to implement initiatives that mattered to our stakeholders, creating a unique experience in the
market, generating meaningful differentiation from our competitors
Inspiring employees to become brand advocates and increasing the reach of our brand’s messages